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In April 1946 Casio was founded by Tadao Kashio, an expert and technologist in working on technology components, in Mitaka, Tokyo, Japan. At the beginning the company was named Kashio Seisakujo. Not until 1957 the firm has been renamed Casio Computer Co.,Ltd. He was convinced that people’s lives could be bettered by society new goods. Nowadays it is a multinational firm with 13.000 members of staff developing electronic apparatuses with its HQ in Tokyo, Japan. It is not only known for its huge sized and long-lasting wristwatches but also for digital cameras (EXILIM), laptops, instruments, calculating machines, audio equipment, electronic lexicons, computer printers, and cell phones.

A really moneymaking idea

His earliest key product was the famous “yubiwa pipe” allowing the smoker to smoke the cigarette to its knob. The pipe consisted of a finger ring and the wearer had the possibility to smoke while he had his hands free. After the Second World War Japan was impoverished and cigarettes were expensive. So Kashio’s innovation became successful. In 1957 Casio made the world’s leadoff compacted calculator (all electric) with relay technology public. In the 1980s the firm reached great popularity with its home keyboards and low-priced electronic musical instruments. It also became well-known for advanced and various wrist watches. Furthermore Casio wristwatches could present the time in various zones, display altitude, atmospheric pressure, temperature and – in addition to that – GPS positions. The concern was also among the first manufacturers of analog and digital quartz crystal watches.

A wide variety of models

The primary G-Shock watch, the legendary “DW-5000C”, was publicised in 1983. Twelve years later the “DW-5600E” – a G-Shock wrist watch including a modern EL LCD panel – was released. In 2007 the world’s slimmest chronograph powered by solar was published. The “OCW-S1000J” called the “Oceanus Manta” is only about 8.9 mm in size. Peculiarly popular are Casio’s special dual function wrist watches named Wave Ceptors (analog and LCD). To keep correct time they perpetually receive signals from an atomic clock.

Casio’s corporate philosophy

Casio’s company credos are inventiveness and contribution. It shows the company’s assurance and effort to produce the kind of special and successful products that simply Casio can. Goods including a lot of useful functions assist people in their usual habits and make sure that society is moving onward. Moreover, the products should bring joy to them and create a different culture. Whenever a new creation is generally adopted, new market areas occur, and this on the other hand develops expansion in related sectors of industries. More about Casio Watches